One of the highlights of moving to the south side of Glasgow was being asked to sample new flavours of fudge as an unofficial taste tester for the fledgling Wee Fudge Company. Set up by Joyce Brady in Autumn 2011 The Wee Fudge Company lives up to its name very well, as all of the fudge is made in the family kitchen in the Glasgow suburb of Clarkston and since those first days less than a year ago it has gone from strength to strength. Starting from being stocked in the local Wholefoods Market Giffnock where I first bought it to winning a Theo Paphitis Small Business Sunday award in May 201. The Wee Fudge Company fudge is now being stocked in an ever-increasing number of artisan food halls as well as supplying corporate events, and finding time for the monthly Clarkston Farmers Market.
The focus is on quality and flavour with only the very best of ingredients being used and every batch handmade, cut and beautifully packaged at home. The flavours include vanilla, chocolate, mocha and the signature strawberry & white chocolate. The fudge itself is melt in the mouth rich, heavenly, goodness, each bite slowly melting oozingly into flavour and a wonderfully velevty mouthfeel. Growing up in Scotland I’ve tasted a lot of fudge and this stuff is that good, not buttery sickly sweet but with a well-balanced taste. The Belgian chocolate, Arabica coffee and fairtrade cocoa powder giving a luxurious depth. Embracing the fact that this is a Scottish company there is now seasonal raspberry and white chocolate to go with the strawberry version, using local berries and giving a true taste of a Scottish summer.
You can tell how proud Joyce is of her product by the way she talks about it, whether in person at the market, on Twitter (@theweefudgeco) or on the road supplying events by Naked Wines and The Three Winemen. They are now expanding to doing little traybakes in loaf tins, wedding favours and corporate gifts as the portfolio grows. Joyce even came round to hand deliver a ‘Wee’ sample for the whisky night I was having, the fudge is great with an after dinner dram. The advantages of having the best confectionary company in town as a neighbour!
Who knows how Wee this company will remain, it may well become quite large with a national following and huge customer base, certainly the quality is there. But speaking to Joyce I reckon it will always be The Wee Fudge Company to her and for my part I’m happy to be a taste tester for a long time!